Morning Snapshot: 11/1/23

Social Media Platform Effectiveness

Author

Daily Charts
November 01, 2023

LinkedIn?

LinkedIn has the highest cost per click advertising rates of any social media platform by a wide margin. It makes sense since the platform generally involves real people who are employed between the ages of 18-65.
Bar chart showing CPCs by social media platform including Instagram, Youtube, LinkedIn, Facebook , Reddit, and Pinterest

Source: AdRoll

CPMs Favor Video

The highest cost-per-impression ad rates are at Youtube followed by Facebook and TikTok. You would expect to see this since all of the content on Youtube are videos.
Bar chart showing CPMs by social media platform including Instagram, Youtube, LinkedIn, Facebook , Reddit, and Pinterest

Source: AdRoll

Highest Engagement

After a user clicks on an advertisement, they stay the longest on the target website if they came from Instagram. Perhaps there is a high bar for users to shift their attention away from Instagram or Youtube.
Bar chart showing engagement rate by social media platform including Instagram, Youtube, LinkedIn, Facebook , Reddit, and Pinterest

Source: Yotpo